Job description
Role overview
The Health Employers Association of BC seeks a Digital Marketing Manager to lead innovative strategies that support the growth of British Columbia's healthcare system. This role combines strategic leadership with hands-on execution to drive digital engagement and brand awareness.
The position offers flexibility with hybrid work options, competitive compensation, and comprehensive benefits. Candidates will leverage their expertise to develop impactful campaigns that resonate with healthcare professionals and communities across the province.
Responsibilities
- Develop and execute comprehensive digital marketing strategies
- Lead SEO/SEM initiatives and content marketing programs
- Analyze campaign performance using Google Analytics and other tools
- Collaborate with cross-functional teams on healthcare-focused campaigns
- Manage social media presence and digital advertising budgets
Requirements
- Bachelor's degree in Marketing or related field
- 7+ years of digital marketing experience with proven campaign success
- Expertise in SEO, Google Analytics, and marketing automation platforms
- Strong leadership experience managing marketing teams
- Excellent analytical skills with data-driven decision-making
Benefits
- Hybrid work environment (office and remote options)
- Competitive salary with performance-based incentives
- 4 weeks vacation + 13 statutory holidays
- Comprehensive health and dental benefits package
Keywords
digital marketingcampaign managementSEOanalyticsstakeholder collaborationbrand strategysocial mediacontent marketingdata-driven marketingcross-functional teamwork