Principal Analyst, Digital Analytics

Role overview

Keurig Dr Pepper seeks a Principal Analyst to lead digital measurement strategy. This role designs technical systems that generate consumer insights, shapes enterprise measurement standards, and drives data-driven decision making across digital platforms. The ideal candidate will partner with leadership to align analytics with business objectives while optimizing consumer experience outcomes.

Key responsibilities

• Develop and maintain enterprise-wide digital measurement architecture
• Define KPIs and metrics frameworks for consumer behavior analysis
• Translate business requirements into technical measurement specifications
• Collaborate with cross-functional teams to implement data solutions
• Present actionable insights to executive stakeholders
• Continuously improve measurement accuracy and data quality

Required qualifications

• 10+ years in digital analytics leadership roles
• Expertise in web analytics platforms and data modeling
• Proven experience with consumer behavior analysis
• Strong technical leadership and system design capabilities
• Advanced data visualization and storytelling skills
• Demonstrated impact on business strategy through analytics

Benefits and perks

• Competitive compensation and benefits package
• Opportunities for professional development
• Collaborative innovation environment
• Impact-driven work with consumer-focused outcomes
• Comprehensive health and wellness programs