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## Role overview Keurig Dr Pepper seeks a Principal Analyst to lead digital measurement strategy. This role designs technical systems that generate consumer insights, shapes enterprise measurement standards, and drives data-driven decision making across digital platforms. The ideal candidate will partner with leadership to align analytics with business objectives while optimizing consumer experience outcomes. ## Key responsibilities - Develop and maintain enterprise-wide digital measurement architecture - Define KPIs and metrics frameworks for consumer behavior analysis - Translate business requirements into technical measurement specifications - Collaborate with cross-functional teams to implement data solutions - Present actionable insights to executive stakeholders - Continuously improve measurement accuracy and data quality ## Required qualifications - 10+ years in digital analytics leadership roles - Expertise in web analytics platforms and data modeling - Proven experience with consumer behavior analysis - Strong technical leadership and system design capabilities - Advanced data visualization and storytelling skills - Demonstrated impact on business strategy through analytics ## Benefits and perks - Competitive compensation and benefits package - Opportunities for professional development - Collaborative innovation environment - Impact-driven work with consumer-focused outcomes - Comprehensive health and wellness programs